Back on the floor

Recently we have spent a lot of time talking to experts within the field of breastfeeding. This has been fruitful in understanding the problem, and have caused us to do a pivot in our product strategy. Therefore we decided to make use of our access to the clinic and once again observe the problem in real time and in real life.

We wanted to confirm that the solution we are now developing is still solving an actual need, so Fritzi and I changed into scrubs and made our way back to the floor, where we once started. We observed the first few days of breastfeeding after delivery.

We were pleased to see that the problem we are working to solve is still very much alive and kicking. With this confirmation we felt that we could now focus all our efforts on creating the optimal solution. We went into ideation-mode and started brainstorming around what to measure, and how.

We are now working on several items simultaneously. We are working to create two prototypes, one minimal viable product and one business plan.

Needless to say, these are busy days, but it also the most interesting part of the program, where an actual solution is starting to form.

 

Carina – Business Manager, Team Obstetrics

Team Infection: Harder, Better, Faster, Stronger

Since last week it must seem that little has changed, but that would be very far from the truth.

Day by day, it’s getting harder not to find possible showstoppers, difficulties and technicalities. But we’re getting better at identifying these problems, faster at finding the tools, workarounds or resources for tackling these issues. Day by day, all of this makes us stronger, as a team, as soon to be fellows and as a future company.

With a lot of meetings next week and the distance between us and possible champions that might embrace our commercial idea draws closer, we are working to not only make a good impression, but also re-define our pathways to success.

Julien and Christoffer at the War(m) Room

This same week we’ve been also working in defining a business plan, which is at the same time a very good auto-evaluation tool. Nothing screams more for your attention than a big gap in a five years plan, making you think in what you’ve not thought before.

Sketches on a napkin: for when inspiration comes unannounced

(You can always reach us at: teaminfection@clinicalinnovation.se)

José (Team Infection)

Uppsala and showing sketches

We started our week by going to Uppsala to interview an lactation researcher. Since we already had to go to Uppsala we took the chance to visit their famous bathhouse Fyrishov. We had some meeting discussions in the jacuzzi! Me and Désirée also jump from the 5m trampoline (!).

On Tuesday evening we went to our evening course at Sting learning more about Minimal viable products and the lean start up approach.

 

Wednesday evening we decided to have an After work at my place, eating pizza and having some vine.

 

Thursday, Per from Pilloxa, (an outcome from previous clinical innovation fellowship) came by and told us everything about their work on getting founding for their start up.

 

This week we also showed our first sketches of our breastfeeding concept to experts. We showed it to two midwifes who actually were positive to the concept.

 

Friday, we had a treasure hunt competition between our group, Team Obstetrics, and the other team,  Team Infection. We got a list of things to find in 15 min. Of course our team won.. 🙂

 

John

Designer team Obstetrics.

Team Infection: Minimum Viable Payer Product

After our last session in STING, where we defined better the problems we are trying to solve, our favorite customer and what would be our value proposition, we are aiming to define the channels in which we would make our product available, and how.

Also, following the Lean Startup methodology, we are aiming to define our first Minimum Viable Product, or MVP.

The MVP is a product with the minimum features in order to gather validated learnings about our product and its continued development. Not only gathering insights from an MVP is often less expensive than developing a product with more features, but also has the great advantage of versatility, as it permits to rapidly follow the build → measure → learn cycle.

Build – Measure – Learn

Of course, validating learnings through an MVP avoids the increased costs and risks if the product fails, for example, due to incorrect assumptions, if we were building it for months without testing our hypothesis. A significative difference between an MVP and a prototype is that we are also aiming to test the business viability of our product (although we would probably won’t make a profit out of it… yet!).

The office, full of life again!

It is also very enjoyable to have the company of Team O with us at Fleminsberg, as we develop our first MVP conception. It is always good to test how crazy our ideas can be, from people that have walked the Clinical Innovation Fellowships with us!

(You can always reach us by sending an e-mail to: teaminfection@clinicalinnovation.se)

José (Team Infection)

Happy customers

The last week was all about talking to the people for whom our work makes a difference.

To get more inside from the potential customers of our solution to breastfeeding problems we interviewed mothers and mothers to be on their experiences and expectations.

Furthermore we got a lot of valuable feedback from people working at the Women’s Department on the projects that deal with solutions to local needs of the department. Since the last reference group meeting we recruited Master students to the four project that the reference group (consisting of  several doctors, midwives and nurses of the department) had chosen. The students started working on those projects in January and now presented their first results and their plans on how to proceed with their work to the reference group. The reference group contributed with their experiences and ideas from many years of working at the department and gave valuable feedback to the students.

David, one of our Master students, presenting his project to the reference group

In a lunch meeting with the head of the department we discussed the clinical report, which describes a number of selected local needs and gives suggestions for solutions. From her we got very positive feedback on the clinical report. She confirmed the relevance of many of the needs and told us about how the department already started working on solving one of the needs that we had identified. She also said that reading the report gave her inspiration to many more projects on improving how the departments works.

What could be a better feedback than hearing that the department now actively works with the needs that we identified?

 

Fritzi // Team Obstetrics

Team Infection: The Road Not Taken

This week has been full of hard work, as we are having more time, day by day, week by week, to solely focus in our business project. Every little step we take towards it unfolds a vast field of questions, known unknowns and unknown unknowns. We have hypothesis everywhere, that only can be proved or refuted through a conscious effort in testing, failing and learning from it.

But we are willing to get our hands dirty, and let the market or the stakeholders tell us how wrong or right we are, pursuing this road less traveled by.

As we advanced last week, our students met with the Reference Group, as they presented the needs they are working with, as well as their plans, objectives and resources. They did an excellent job and we are very proud of them, just don’t tell them, there is a lot of work ahead yet.

We also had the opportunity to openly discuss with the Group the Clinical Report we have been compiling, in order to get feedback. As we were wishing, we clashed in some of our proposals and laudations in some other… but looking at the overall feeling, it seems that the were pleased with our work. Let us hope it really makes a difference and eases the path for future collaborations with Danderyds Sjukhus.

Speaking about getting our hands dirty, that can sometimes mean meetings and fika, at least here in Stockholm, where we were kindly invited to learn about HIP SDK, an innovation framework that enables access to data in Swedish healthcare.

At the HIP SDK meeting

We got a very interesting insight about how Sweden in pioneer in access to medical data and how could we work with that in our future projects.

(You can always reach us by sending an e-mail to: teaminfection@clinicalinnovation.se)

José (Team Infection)

Désirée on TV

We are very proud of our team member Désirée who has been in the news this week because of her work with Women on web – improving access to safe abortions through inventive telemedicine. This is extra important in the time of Trump reinforcing global gag rule – stopping all US aid to organizations mentioning abortion as an alternative. It is natural that our doctor feels as if she needs to take a stand in these issues.

Desirée speaks on Aftonbladet TV
Désirée speaks on Aftonbladet TV about her work with Woman on web

Film from Aftonbladet TV: http://tv.aftonbladet.se/abtv/articles/208400

Newspaper article in Dagens Nyheter: http://www.dn.se/ekonomi/global-utveckling/strid-om-aborter-oppnar-for-hjalp-over-granser/

Fritzi for Team Obstetrics

Team Infection: Clinical Report

We have just finished the draft for the clinical report that shall be delivered to the Infectious Diseases clinic and distributed to other wards at Danderyds Sjukhus.

It has been sent to our Reference Group of experts at the clinic, in order to get their feedback and iterate. This way, we will deliver a more valuable report, while they will get on-spot solutions and suggestions for improvement.

This week we met as well our Business Mentors, which gave their feedback about how are we addressing our commercial project and what could be our next course of action in the upcoming weeks. We look forward to meet them again and share our progress.

Last but not least, we had two workshops about IP, delivered by Simon Curtis, from Potter Clarkson, where we learned about what to take into account on patent research as well as intellectual property protection. We also enjoyed a workshop about reimbursement, kindly delivered by BcG.

We are looking forward for next week’s Reference Group meeting, in order to get valuable feedback for our report and present our Master’s Thesis students projects to the clinic.

(You can always reach us by sending an e-mail to: teaminfection@clinicalinnovation.se)

José (Team Infection)

Business mentor meeting #3

It seems like time is going faster and faster, January is already gone! Suddenly there’s only about 2,5 months left of the programme and then we will be standing on our own legs. We are still learning heaps, but hopefully we will feel ok when the time is ready.

The main things happening this week has been the “finalizing” of  the draft of the clinical report and having our business mentor meeting 3.

The clinical report is now sent out to our reference group and we are looking forward to meeting them again in a week with our students. The master students have also started their work properly and are digging deeper into the clinics needs, learning more about how the Women’s Department is working.

Clinical report
Clinical report

Business meeting was great. First time we had all our five mentors there, which was excellent! We talked about our final need, concerning breastfeeding, and got a lot of feedback from the wise group. Each of them have their different perspective, and all of them are very worthwhile for us. We discussed digging deeper into the questions that comes up, start prototyping as soon as possible and reiterating the process, think how and who we need to collaborate with to succeed and about similar companies that we can learn from. And always keep our need in mind!

We have also been focusing on learning more about IP this week. The British IP attorney Simon Curtis came to Sweden and held an excellent lecture about IP – making it far from as boring as I originally imagined it to be. IP is actually interesting and, of course, extremely useful to have some understanding for in this business. BcG also had an evening lecture for us about it.

Lecture with BcG
Lecture with BcG

 

Last but not least, we had a CIF- after work with fellows from earlier years. It is always great fun to meet them and hear their stories from what they did during their fellowship but also what they are doing now!

//Désirée (doctor) for Team O

 

Master students, photoshoot and sketching

 
The past week we met and held an introduction day for all our master students where they got to know details about the project and we  got to know each other a bit better. It was really fun to talk to them. One exercise that I really enjoyed was when we were divided into groups and  had to find 3 common thing in our life’s.  We also talked to the students about the clinic and gave them some good to know about the anatomy. Then we walked around at the hospital to help them find their way around. Some of our students were able to start observing on their own the very day after our introduction. We feel very proud that our students seems to be so eager to start their journey as our master students!

Since we now have decide to go for the breastfeeding need for the Clinical innovation, we finally started to make some sketches. The sketches was more to illustrate our discussions and ideas during a previous brain storming session. For almost 5 months I, as a designer, haven’t sketched anything so it felt very fun to be able to start sketching again!pennor

The past week we met with a photographer who took photos of us for the up coming website and promotion for the program. It was almost a full day of work and very fun.foto-bakomkulliserna_Q4A1680-grupp

During the week we also worked a lot on our clinical report since the deadline is coming up soon. The clinical report is a report to give to the clinic at Danderyds Hospital to tell them our thoughts after our weeks of observation. Hopefully they could benefit from this!

Best regards

John

Designer